Hi there!I’m Jay

The EngineerAn Engineer
The CreativeA Creative

I design the experience and build the pieces that make it possible.

Scroll.The studio is open.

Well, welcome to

My studio: where an idea moves from concept to system without losing intent.

01 / The Engineer

He thinks through the system before writing the first line.

He turns uncertainty into architecture: defines boundaries, models the hard cases, and leaves the system ready to grow. He’s shipped production systems for years, and he’s studying a master’s in Data Science and AI because he refuses to use a tool he can’t explain.

FullstackDistributed systemsAI engineeringInfrastructurePerformance
The crossing

The same judgment
changes tools.First it understands the intent. Then it decides how it should exist.

02 / The Creative

He turns intent, context, and detail into experience.

He understands technical language and translates it into an experience people can read, use, and remember. He iterates on concept, hierarchy, interaction, and detail until the complex feels simple. Brand, illustration, and motion shaped the way he understands an interface.

Art directionMotion & WebGLBrand & identityIllustrationInteraction design
EngineeringCreativity

03 / Experience

A career spanning more than two decades across design and engineering.

I started in print, television, and brand systems. The web came later and, with it, interface, product, and increasingly complex systems development. Over the years, my work extended into architecture, platforms, and, more recently, tools and agents built with AI.

  1. Era 01 · 2001 — 2015

    Newspaper ads, TV motion graphics, brand systems, magazines, point-of-sale, and exhibition stands.

    Televisa · Siglo TV · newsrooms · Tradecorp

    + Creative direction across formats: from print production to a news program’s full visual system, including the set furniture.

    Mostly creative work
    Television studio set work from the early creative era.
    A corporate video open on an editing timeline.
    An early tablet interface for route and sales data.
    Printed Tradecorp material on a wooden desk.
    A 3D render of a Tradecorp exhibition stand on screen.
    Mobile UI mockups from an early product design project.
    An illustrated seasonal web page on a tablet, its parallax code behind it.
    A corporate fitness challenge site next to its commit log.
    A Tradecorp product site on a desktop and a tablet side by side.

  2. Era 02 · 2004 — 2017

    Client websites and web apps built end to end while the web was changing fast.

    Jaycorp Studios, freelance

    + Flash pieces, PHP sites, early CMS attempts, WordPress templates, CakePHP-style structures, heavy jQuery interaction, Vue, AngularJS, and Ember.js.

    Creative and engineering, evenly
    A restaurant website design open in a graphics editor.
    A wedding website landing page on a monitor.
    A silver stamped Jaycorp Studios mark on dark paper.
    A holistic centre website open on a laptop.
    A client architecture website shown on a monitor.
    Digital illustration work on a drawing tablet.
    A book cover design for a Mexican entrepreneurship project.
    A conference presentation about Mexico on a large screen.
    A conference slide showing Mexican population data.
    A character illustration open in a graphics editor.

  3. Era 03 · 2015 — 2019

    Rebuilding a travel product’s car-rental vertical, component by component.

    Hotwire (Expedia) at Luxoft · Product engineering and university teaching

    + Engineering as a craft: shared components, automated tests, and A/B tests that settle arguments. In parallel, I brought part of that experience into the classroom as a university instructor for mobile app development with React Native.

    Mostly engineering work
    The Hotwire mobile app open on a phone.
    A printed Hotwire name tag pinned to a cubicle wall.
    A workstation setup during the Hotwire and Luxoft years.
    A Hotwire sticker on the lid of a work laptop.
    Standing beside an Android statue at a Google campus.
    Outside the Google building in New York.
    A team photo from the Hotwire and Luxoft years.

  4. Era 04 · 2019 — 2021

    Multidomain storefronts on top of a high-volume production-printing platform.

    Scalable Press

    + Architecture and performance for multitenant storefronts: distributed search with Kafka and Elasticsearch, microservices, and system optimization for products that had to keep working well as traffic, product scope, and the platform grew.

    Mostly engineering work
    A Scalable Press team event photo.
    A Scalable Press team photo in the office.
    The Scalable Press engineering floor on a working day.
    A conference talk on user-centric performance metrics.
    Walking an audience through a bundle analysis on a projected slide.
    A first-year work anniversary card on a desk at Scalable Press.

  5. Era 05 · 2021 — now

    From a web platform for nine countries to AI-powered support systems.

    Rappi

    + Regional-scale web platforms, frontend architecture, and shared systems across multiple teams. Then, support operations automation and agentic AI in production: LLM pipelines, agent workflows, MCP servers, and tools built on top of existing infrastructure.

    Mostly engineering work
    A Web Vitals session running on a monitor.
    A workstation with Rappi-branded monitors.
    An agent workflow being built beside its code on an ultrawide display.

When judgment carries through the whole process, the idea arrives more intact.

The studio, both sides lit

FROM CONCEPT
TO REAL USE.

The whole path

I can step in while the conversation is still blurry: understand the intent, shape the experience, organize its parts, and build what it needs to work in the hands of real users.

That is what this studio practices: visual clarity, architecture, and execution working from the same intent.

04 / The blog

Studio notes.

Some decisions are worth leaving open: how an interaction was shaped, why a scene exists, what changed when an idea met the browser.

How I built this site

Why my work has always lived between design and engineering, even during the years when I tried to separate those two things.

September 1, 2026Read more
Read the build log
OPEN
The studio doorOPEN

The studio takes visitors.

If your team needs to turn a complex idea into a clear experience, bring an interface to production, or make better decisions across design, architecture, and AI, we can work together: as part of the team, or as advisory support to unlock a direction.

See how this site was built